Informational · on-page SEO

On-page SEO that matches search intent

Content ranks when it satisfies the query better than competing pages. Classify intent, then write titles, headings, and internal links to match.

Intent-driven keyword research

Sort queries before you write. Informational: “how to calculate 3PL cost per order” or “how to write order routing rules.” Commercial: “best budget 3PL software.” Transactional: “create ShipIt workspace.” Start with low-competition long-tail phrases, then attempt head terms once the cluster has internal links.

Examples for fulfillment brands

• Informational — how to import Shopify orders into a 3PL
• Commercial — 3PL fulfillment cost calculator
• Transactional — get started free on ShipIt

On-page optimization

Title tag

Stay under 60 characters. Lead with the primary keyword: “How to write order routing rules for 3PLs | ShipIt”.

H1 and subheadings

One H1 that states the core topic. H2s answer sub-queries. H3s hold secondary keywords. Do not skip heading levels.

Meta description

Aim for 150–160 characters. Promise an outcome, not a keyword dump.

Internal linking and topic clusters

Use descriptive anchors, not “click here.” This guide links to technical SEO crawl basics and the fulfillment cost calculator. The Learn hub is the pillar; each article is a spoke.