Informational · technical SEO

Technical SEO for ecommerce ops sites

Before a page can rank, crawlers must discover, render, and navigate it. This is the ShipIt crawl checklist.

Sitemap and robots.txt

Submit the XML sitemap in Google Search Console and Bing Webmaster Tools. Confirm robots.txt is not blocking CSS, JS, or public pages. ShipIt allows / and /css/, disallows /app and /api, and advertises /sitemap.xml.

Site architecture and hierarchy

Keep URLs logical: /learn/technical-seo, /learn/on-page-seo, /features. Every public page is one or two clicks from home — never more than three. The Learn hub is the pillar; guides are the cluster.

Core Web Vitals and performance

Aim for Largest Contentful Paint under 2.5s. ShipIt uses Inter with font-display: swap, reserved layout for cards, and no layout-shifting ads. Homepage copy lives in HTML so crawlers do not wait on JavaScript.

HTTPS and canonicalization

Serve only HTTPS. Each route writes a self-referencing canonical. Dashboard URLs stay noindex so session pages never leak into the index.

Next, match that crawlable shell with intent-driven on-page copy.

Common questions

Does ShipIt ship robots.txt and a sitemap?

Yes. /robots.txt allows marketing pages and static assets, blocks /app and /api, and points crawlers to /sitemap.xml.

How do you avoid duplicate URLs?

Every public page sets a rel=canonical to the current origin plus path. Login and register are noindex.

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